RAMP it up!

Branding Frenzy - Build Your Lighthouse Identity

 

EXERCISE 1 

 

Our Banned Words

 

1. Ice Cream

2. Creamy

3. Premium

4. Tasty / Delicious

 

Our brand’s three words:

 

Make Your Happy Treats

 

We also considered:

 

1. Scoop Your Happiness

2. Scoop Fresh Treats/Joys

 

EXERCISE 2

 

What do we hate as a brand

 

1. Absence of Choice

2. Pre prepared

3. No Experience

4. Product Focused

5. Mass Production

 

So we hate: Absence of choice, mass produced, product only experience

 

As we believe in: Choice, Personalization, Freshness, Appreciating small detail

 

Because: Everybody is different, Freshness is good and special moments are makeable

 

EXERCISE 3

 

Who are we for?

 

1. Those who love to hang out with friends / family

2. Young (at heart)/ creative

3. Want to try new things / are experimental

4. Expats / Tourists

 

Who are we against?

 

1. Overly Price sensitive

2. People looking for a quick snack

 

Divide the world:

 

We are for : People who are young and creative, hang out with friends / family and try new things (experimental)

 

And against : people who are looking for a quick snack and are overly price sensitive

 

Because : everybody is different and special moments are makeable

 

 

EXERCISE 4

 

Our causes? - What are we fighting for?

 

1. Embrace change (Myanmar Context - resonates with the fact that Myanmar economy is opening up and people are embracing the new democratic era after being under military rule for so long)

2. Spending time with your loved ones

3. You are Unique

4. Reclaim your happiness

5. Make your special moments

6. Celebrate yourself

 

Brand Viewpoint Draft Map

 

We offer - an experience to make your own happy treat

 

since we believe in - Choice, Personalization, Freshness, Appreciating small details

 

We are for - People who are young and creative, hang out with friends / family and try new things (experimental)

 

and we fight for - 'Embracing Change'