RAMP it up!

BRAND BREAK IN/OUT Assignment 2b

 

The objective is to conduct the research you have proposed in 2A, and perhaps adapted as a result of the feedback sessions. You report the methodologies (survey, interviews, focus group, sample frame and size, etc.), and the research findings.

 

How the findings inform strategy is for assignment 3. In the final assignment you will propose your entry strategy, based on the insights gathered.