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RAMP it up!
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Industry and Company Analysis
Value Exploration
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Capturing marketing Insights
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Connecting with customers
Global Marketing - Module Assignments
Value Exploration (Research Plan)
Value Creation
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Building strong brands: Equity and Position
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Products, Services, Pricing
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Value Exploration (Insights)
Value Creation
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Building strong brands: Equity and Position
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Products, Services, Pricing
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International Marketing Strategy
Value Delivery and Communication
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Channel Design
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Integrated Marketing Communications
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Creating Successful Long-Term Growth
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